The Challenge
An outdated site that the team could not update
Amba Dockside Technology Ltd supplies and refurbishes drivetrain components for port terminals, reach stackers and ship-to-shore cranes across the UK and worldwide. Their old website no longer matched the quality of their engineering.
The site was slow, looked dated and could not be updated without calling a developer. New product listings, case news and technical updates all sat in a queue, which meant the site was always behind the business.
The brief was clear: a cleaner, modern, faster site that the Amba team could manage themselves, with room for a product catalogue and a blog section.
What needed to change
- Dated design that did not reflect the brand
- Slow page loads and poor mobile experience
- No way to add or edit products in-house
- No blog or news section for updates
- Every change relied on external help